Self Tan Purity Bronzing Water Gel 200ml


This innovative Self Tan bronzing water gel gives a natural golden glow in just 3 hours, with a sophisticated tropical fragrance for no self tan smell. The lightweight gel-to-water technology gives skin an instant boost of hydration that lasts for up to 72 hours, for a longer-lasting streak-free golden tan with even fade.

  • Infused with natural skincare actives and hyaluronic acid to plump, regenerate & protect the skin
  • NO rinse | NO streaks | NO transfer | NO self tan smell
  • Up to 72hrs hydration for a longer-lasting & more even tan
  • Streak-free, non-sticky & easy-to-apply with a light sheen to guide application
  • 100% clean, vegan-friendly and natural tanning active

Simply apply & glow any time of day

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Exfoliate and moisturise dry areas, hands, feet, ankles & wrists
Glide on using a Mitt to ensure no missed patches
A sunkissed glow will develop in 3 hours but before getting wet allow 8 hours for your natural looking medium tan to develop. Top us as desired to maintain tan. Layer for a deeper shade.

Ingredients: Aqua (Water), Dihydroxyacetone, PEG-40 Hydrogenated Castor Oil, Butylene Glycol, Glycereth-26, Dimethyl Isosorbide, Ethoxydiglycol, Hydroxyethylcellulose, Phenoxyethanol, Benzyl Alcohol, Saccharide Isomerate, Citrus Nobilis (Mandarin Orange) Fruit Extract, Sodium Metabisulfite, Parfum (Fragrance), Glycerin, Aloe Barbadensis Leaf Juice, Hydrolyzed Hyaluronic Acid, Linalool, Citrullus Lanatus (Watermelon) Fruit Juice, Limonene, Hexyl Cinnamal, Citronellol, Hibiscus Sabdariffa Flower Extract, Citric Acid, Sodium Citrate, Dipotassium Phosphate, Polysorbate 60, Sodium Benzoate, Potassium Sorbate, Lactic Acid, Sodium Phosphate.

31 reviews for Self Tan Purity Bronzing Water Gel 200ml

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  1. Heidi Jones-Roberts

    This product is simply amazing and has a lovely fragrance. I applied this product with the St.Tropez applicator mitt , I literally just whacked it on after a few glasses of festive cheer, although there is no guide colour it does leave a sheen on the skin. I awoke this morning a little concerned at the memory of my drunken tanning exploits.

    But the result is a lovely golden healthy glow with no streaks and my skin feels moisturised!

    I usually use the express mousse but this product beats it hands down , no need to rinse off , lovely natural tan and a lovely fresh fragrance. I’m definitely a convert and would buy this product every time!

  2. Lisa

    This tan smelled beautiful and glided smoothly on my skin. It was easy to put on and an extra bonus was that it didn’t result in a sticky feeling which meant I could get on with my day while it developed! The only thing I would say is upon first application my hands were uneven and spotty with tan but it seemed to make a difference after I washed tan off my hands off earlier!

  3. Jeanie Langford

    Used this for the first time for a party that I was going to and I loved everything about it. It’s easy to apply, wasn’t sticky, smelt lovely and I got loads of comments on how good it looked. Cannot recommend this enough!

  4. Natalie Dixon

    I really enjoyed using this product as it was different from all other st tropez products, it melted into the skin and was easy to smooth over the skin. It gave a lovely natural result, like the mousse from the purity range. The only issue for me, which can also be a bonus, is that it doesn’t give you a guide colour but this is good if you want to tan and go, but can lead to you missing bits!

  5. Rose Curran

    Well this is amazing! Long gone are the days of waiting around for 4 hours for an amazing tan. This also smells amazing and leaves skin feeling so soft for days. It is a must have, and looks so natural on my normally pale skin.

  6. Dagmar

    I was excited to try this after being a regular user of the Purity Mousse.

    It’s very easy to apply as the gel just glides across the skin and leaves a sheen so you can see where you’ve applied.

    I’m very pale and it left me with a beautiful, natural looking colour but the thing I was most impressed with was how moisturising it is. I find tan can often feel quite drying, but this left my skin looking great and feeling really soft and moisturised.

    Highly recommended!

  7. Hannah

    This is definitely the best tanning product I’ve ever used. It smells lovely, and it simply glides onto your skin! I applied it before bed and woke up to a golden glow, it wasn’t too light or too dark. I suffer from dry skin so for me this is a perfect product, it actually felt good for my skin compared to other instant tan products which feel like they dry it out.

    Would not hesitate in recommending this! ๐Ÿ™‚

  8. Carly Smith

    After using so many self tan products over the years I have never found one that smells as good as this, amazing! I did wonder if it would perform as it’s clear too so no mess and glides on so smoothly, was like applying primer to my face. It seems to have a lovely cooling effect on your skin too and along with the smell it’s heaven to apply.

    Within a few hours my tan had developed into a lovely subtle golden glow, my skin felt so dewy as it can be quite dry on my face. No streaks to be seen and I felt so much better having been so pale and washed out.

    I really can’t see how this can be topped it ticks every box and will absolutely be part of my beauty regime for the new year! Superb St Tropez yet again

  9. Karen

    As a busy Mum this is my new hero product. So quick and easy to apply, no mess, no fuss. Amazing product for those with not much time for themselves.

  10. Phoebe Seaton

    The fragrance of the tan was lovely, I was really worried that it was going to leave that horrible tan smell but it didn’t!! Its one of the nicest applications I’ve done using a St Tropez tan, it was so smooth.

    So would highly recommend, my only thing is that I’m currently struggling to remove the tan, it’s not as easy as the classic tan to remove.

    But still, I would definitely use again as the colour was gorgeous!x

  11. Alex

    I usually go for the St Tropez mousse, I was a little nervous trying this product for the first time given it doesn’t have a colour guide but I am really impressed with the results.

    The product is super easy to apply and let my skin feeling hydrated and glowing! The smell is an added bonus too!

  12. Karen Beattie

    I applied this with the St Tropez mitt and found it very easy to apply. It smelled lovely and wasn’t sticky to touch. After a few hours I was a nice golden colour. The only down side was I needed to reapply again as it was a bit pale for me. Good for people who want a light colour.

  13. Mrs McC

    This product was kindly sent to me to try as part of VIP panel. I simply love everything about it. I always use St. Tropez products and would recommend them all but this is a total game changer. I used it after a quick shower with St Tropez luxury mitt and it just glides on with a fab scent. Dressed straight away and within a few hours my colour had started to develop. Natural looking even tan with zero effort! Absolutely love it

  14. Carly Cooper

    This product is absolutely amazing! It has such a gorgeous fragrance and doesn’t leave that usual fake tan smell you normally get with other products . It is so easy to use and leaves your skin feeling so moisturised and hydrated. And I just love the fact that it was streak free and that you didn’t have to rinse it off! Perfect if you don’t have much time (like me having 2 small children!) I used this before I went to a New Years party and got a lot of compliments on how natural looking my tan looked. I also think this would be perfect to use on holiday because of how easy it is to use and the moisturising factor so your skin would be less likely to dry out and peel. All in all a fab product that I will definitely be using again and will be recommending to my friends!

  15. Mary Czolij

    This priceless product of pure perfection was a total pleasure to use from start to finish.

    The totally tropical scent that sent my senses on vacation while the velvet mitt made the ease of application astounding & only enhanced the touch of luxury I was being treated to using this combo. Absolutely a pleasant experience rather than a chore. The gel to water texture left me feeling fresh & invigorated with a seriously swift touch dry time & a first-class finish. Who says you should feel blue in January when you can feel bronzed & bewitching. But at the same time pure in body & mind.

    This is an awesome way to ace your Bronzing ritual it truly is a revolving reality ready to upgrade your tanning tempo. The sense of self-care & well being is totally satisfying & the end reward is richly radiant.

    What’s not to LOVE ??!!

  16. Jayne

    Wow I absolutely LOVE this product- it is so easy to use and creates a lovely even natural looking tan – I used it all over the Christmas period and everyone asked if I’d just come back from holiday- haha.

    St.Tropez you have done it again – this is a must have for all tanners – whether first timers or regular tanners.

  17. Ashley McCabe

    The tan glides on easily with a gel like texture that doesn’t run – a texture like a serum but thicker. Dried in very fast and minimal scent which wasn’t like tan smell. It’s clear so you don’t know where you’ve put it put spreads easily so it can’t go wrong. It looks shiny where you’ve put it until it dries properly – 5 mins max. Extremely hydrating without leaving you feeling tacky or sticky. You could could put on in the morning and get dressed. I prefer to use at night to avoid strap and sock marks! After 3 hours I had a slight glow, after 8 hours I had a nice light tan. It’s not as dark as using the st tropez mousse which I would normally use. I think for a spray tan effect you would need to apply twice. Overall a very good product and would like to see it available in a deeper shade.

  18. Susan Robertson

    I always use the St Tropez bronzing mousse so was keen to try this new Self Tan Purity Bronzing Water Gel. For me the best things about the product is the smell, it’s such a nice fragrance compared to the normal fake tan smell that you get with most products. It’s also great that you don’t have to wash this off after use, and an added bonus that it doesn’t leave a mark on clothes or bed sheets.

    The product applies really well, and I felt a noticeable difference in how moisturised my skin felt after using. The colour I wanted took a couple of applications, but that was no bad thing as this product is a pleasure to use!

  19. Lydia Anne

    I loved this tan the colour was amazing and looked so natural as if I have just come back from a holiday! It smells so much nicer than your average fake tan your not left smelling like a biscuit, you actually just smell like you’re wearing a nice perfume! I will definitely be buying this again! St .Tropez products never let me down! And I love the design of the bottle!!!

  20. Ruth

    Excellent results from a truly innovative product. Easy to use, smells divine (a lasting fragrance that does not dissipate to reveal any tell tale tanning product smell!) and gave really good, convincing results. Used in conjunction with the St Tropez velvet glove applicator for even application.

  21. Nicola Biven

    Before I gave this a go I thought it might be too oily for my skin, how wrong I was !! It soaks in really quickly, no horrible fake tan smell and my skin went a beautiful colour without looking too fake!’ .

  22. Sarah

    I absolutely loved this product, skin felt so soft and smooth for days, was a dream to apply went on very easily and left a lovely sheen on the skin, no self tan smell which was great, just applied and voila a few hours later a fantastic sun-kissed glow, with no guide colour to wash off colour lasted for around 10days and faded very naturally no horrible patches. St tropez you’ve done it again another amazing product

  23. Nancy

    This is going to be my favourite summer tan, easy to apply, smells fantastic and lasts for ages.

    Glides in well and has a nice shine so you can see where it has been applied.

    Then your good to go.

    Nice bronzed glow

  24. Lisa

    I’m a regular user of St Tropez (mainly Extra dark mousse). And was delighted to receive this gel in the post today, this gel is great, easy to apply, smells Devine and is ideal for an in between top up. It’s very moisturising and is streak free. Love this product, thank you St Tropez life wouldn’t be the same with out you x

  25. Abi J

    I am totally sold. I love this product, it glides on smoothly, it stays shiny until it’s settled into the skin, smells beautiful, looks natural and is packaged wonderfully.

    It’s gel to water formula blew my mind. It develops within 3 HOURS! absolutely perfect for girlies who last minute decide to go out, whip this on first, three hours later.. hello bronzed goddess.

    3 people all questioned me if I’d been away and laughed when I said it wasn’t a real tan.

    I’m sold, I’ll be buying more when this one runs out for sure.

  26. Lauren

    Tried this out for the first time last night and I’m in love! The scent is amazing and doesn’t smell like tan at all, no streaks what so ever and the most gorgeous natural looking tan in just 3 hours!! Would highly highly recommend

  27. Monica

    I swear by the St Tropez express bronzing mousse for years now I would use any other tan. So I was really intrested in trying this tan as you don’t need to rinse it off and have to worry about tan getting on your clothes or bed sheets.

    I applied the tan just before bed with the st tropez tanning mitt (recommend you buy) I was worried about waking up in the morning with streaks as there is no colour guide but the tan applied on my skin so easy and smoothly without clinging on to any dry patches you may have. I woke up in the morning to look a lovely golden brown colour not too dark but a medium golden brown shade.

    I love it !! Another st tropez favourite tan !!

  28. Penny

    This is the best tanning product I have ever used. Clean ,light, fragranced…lovely results too

  29. Cerys

    I will not be able to go back to any other tan after using this! Everything about it is just so perfect! Easy to use, smells good enough to eat, and makes me look and feel fabulous! 10/10!

  30. Lizzie

    The worst thing about a bad tan is it awful sticky feeling of how it makes my skin feel. Second worst thing is when you get a terrible colour… Every time I put on Saint Tropez purity tired I get the best result and I can go to bed comfy without a care in the world as it never gets on my bedsheets and never has that crusty smell.
    Thank you so much for inventing this itโ€™s a gem ๐Ÿ’Ž

  31. Alana

    Absolutely in love with this tan! Bought it months ago but had never used it as I was skeptical about it being a clear formula – in the past I have tried clear formula tans and they result has been awful. But I am so impressed, it was easy to apply, smelt amazing, definitely cooled my skin down when applying and left a nice shine to my skin which helped guide what areas I had missed. 10/10 for me, I just woke up this morning after sleeping in it and I am GLOWING. Canโ€™t wait to celebrate New Years in my fresh tan ๐Ÿ™‚

How do I tan my back?
Our new Self Tan Purity Vitamins Bronzing Water Body Mist is perfect for those hard to reach areas! For the Gel however, we recommend turning the Mitt on your hand so you are applying from the back of your hand vs your palm when reaching your upper back. Or try popping your Mitt on a wooden spoon for that extra reach!

What colour will I go?
Self Tan Purity Bronzing Water Gel will develop into a sunkissed glow in JUST 3 hours and subtly develop in to a natural-looking medium golden tan in 4-8 hours. Perfect for looking like you’ve spent 1 week in Europe!

How can you see where you apply?
This water-based Gel formula has a light sheen upon application to help guide you, so you can ensure even coverage and a flawless finish! If you’re worried about missing a patch, we’d recommend overlapping your strokes with the Mitt.

How long will my tan last?
Depending on your skincare routine your tan will last up to 7 days and fade even. To get up to 3 more days of your tan, ensure to exfoliate every 2-3 days (this will also ensure an even fade) and use our Prep and Maintain Moisturiser daily to give your skin the hydration it needs.

When do I shower the tan off?
You do not need to rinse off any of our Purity Bronzing Waters at all, so they are the most convenient way to tan and perfect for those short on time! The tropically scented tan is non-sticky, comfortable to wear all day and it their clear water-based formulas mean you don’t need to worry about transfer onto clothing or bedsheets. However we do recommend not getting wet until 6-8 hours after application.

What’s the difference between Purity Bronzing Water Gel and Purity Bronzing Mousse?
Self Tan Purity Bronzing Waters are transparent tans with a tropical scent which means there is NO need to rinse off, NO self tan smell and NO streaks. Our gel-to-water texture is our most hydrating format and you will see a sunkissed glow develop in 3 hours while your tan deepens to a medium glow in 4-8 hours. Our Mousse is our fool proof and bestselling texture, perfect for those nervous or new to tanning, and gives you a slightly lighter golden tan in 4-8 hours.

This bottle is 100% recyclable. Simply remove the pump which is not quite recyclable yet and dispose of it in general waste. We are working on making the pump recyclable.

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