Gradual Tan Classic Daily Firming Lotion Medium/Dark 200ml

Gradually build a natural, sunkissed glow with this easy to apply, subtly tinted daily youth boosting moisturizer with up to 72hrs hydration. Skincare with a touch of sun, protecting antioxidants, hydrating dual molecular hyaluronic acid to hydrate, brighten, and improve skin’s texture with blue-light protection to shield skin from digital pollution-induced ageing.


This multitasking lotion combines 5 super skincare benefits with a daily dose of glow so you can hydrate, protect, smooth, firm and plump skin every day. Gradually build a sunkissed glow and lock in moisture for up to 72hrs with this easy to apply and streakfree daily lotion. Ultra hydrating yet lightweight, this texture melts into the skin, quickly absorbing with a new fine fragrance for all day wear. Made with high molecular weight Hyaluronic Acid, plant-based Marine Algae and an antioxidant blend of upcycled Blueberry and Raspberry seed oils, this high-performing lightweight moisturizer combined with superior tan technology and melanin boosters delivers a natural sunkissed streak-free glow.Reapply daily to build your desired glow. Suitable for all skin tones. Best for those looking for a subtle glow they can add into their daily routine or are new to tanning.

– A medium to dark gradual golden glow
– Moisturizer with a hint of tan
– 5 high performing skincare benefits; hydrate, protect, smooth, soothe and firm skin
– New lighter, fast absorbing and & non-sticky fake tan
– Easy-to-apply, night or day. Reapply daily as desired to build your color.
– Streak-free & hydrating for up to 72 hours with even fade
– 95% natural ingredients
– Vegan friendly, 100% natural tanning active, cruelty free
– Made with up recycled plastic and 100% recyclable
– Suitable for sensitive skin & dermatologically approved

Shop now

Apply daily or as desired instead of your regular body moisturizer. Wash palms after use. No need to rinse, your subtle glow will gradually develop and deepen with regular application.

Ingredients: Aqua (Water), Caprylic/Capric Triglyceride, Aluminum Starch Octenylsuccinate, Butylene Glycol, Cetearyl Alcohol, Cetearyl Glucoside, Glycerin, Isononyl Isononanoate, Cyclopentasiloxane, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Dihydroxyacetone, Cyclohexasiloxane, Ethoxydiglycol, Ceteareth-20, Phenoxyethanol, Saccharide Isomerate, Parfum (Fragrance), Caprylyl Glycol, Polysorbate 60, Sorbitan Isostearate, Pentaerythrityl Tetra-Di-t-Butyl Hydroxyhydrocinnamate, Linalool, Benzyl Salicylate, Hexyl Cinnamal, Citronellol, Limonene, Geraniol, Hydroxycitronellal, Citric Acid, Sodium Citrate, Alpha-Isomethyl Ionone, Anise Alcohol, Coumarin.

12 reviews for Gradual Tan Classic Daily Firming Lotion Medium/Dark 200ml

Add a review

Your email address will not be published. Required fields are marked *

  1. Helen Jacob-Lloyd

    I am a massive fake tan fan, usually using a fake tan rather than a gradual tan but for the colder months of the year I really wanted something slightly more subtle. I was so impressed with how easy this product was to apply, it was absorbed quickly and evenly, leaving behind well moisturised skin. I applied this for around 4/5 days before I achieved the colour I was happy with. The colour lasted well and faded relatively evenly – the only downfall of any gradual tan product is that you do have to apply it more regularly. If you don’t mind that then this is the gradual tan product for you!

  2. Laura Watson

    I love this product! It’s fuss-free and fits into my daily regime perfectly for a quick-fix that hides tired eyes and takes the edge off of my pasty skin, whatever the weather. I’d highly recommend it for a subtle look.

  3. Katie

    I’ve been using this gradual tan for a few days now after showering, I found the colour isn’t noticeable at first but it leaves you with really smooth skin and gets rid of red/pigmented areas on my legs! I am naturally really pale and wanted a subtle glow which after a few applications I have achieved! The product is non streaky and easy to apply only thing I feel could be improved is the smell as I still think it gives the fake tan almost biscuity smell, however it’s not awful! I still like and will continue to use the product despite smelling like a digestive 😉

  4. Dorothy Best

    Best gradual tan lotion I’ve used. It’s brilliant for everyday use and it always delivers an even tan. I would definitely recommend it as it’s easy to use and not only that but it’s so nourishing on my skin. It makes it feel so soft!

  5. david

    Absolutely brilliant!! To me this works so much better than Self Tans because it gives you a natural looking, bronze tan, no orange or streaks. Looks 100% like a holiday tan or a sunbed tan.. best product I’ve used.

  6. Hannah Melling

    If you’re looking for a slightly darker, gradual tan then this is a great product! Being quite pale myself I was slightly worried that the tan would look unnatural, however I achieved a nice bronzed glow. If you are more on the pale side and looking for a subtle tan I would recommend using the light/medium lotion, however it entirely depends on the look you’re after. The product was easy to apply, streak-free and most importantly had a pleasant scent!

  7. Kayleigh

    One coat of this tan is enough for a golden glow. So easy to put on and no streaks. Loved it!!

  8. Sarah Fawcett

    Really impressed with this product, thicker than other gradual tan products which resulted in a moisturised feel without being sticky and it was quick to dry. I liked the fragrance, unlike other self tanners! Great results, I have a medium skin tone and would say I saw results after the first application, so a couple of applications would result in a good level of colour. If you’re pale I would opt for the med/light/ All in all, a great product, easy to apply, quick drying, streak free and pleasantly fragranced.

  9. Simi

    St.Tropez gradual tan is the easiest and most effective tanning productive I’ve found to use. It produces flawless results and dries super quick!

  10. Kate

    I LOVE this. Started off with the Classic Mousse and moved on to this. Smells so good and use it every day to give myself some colour. I apply it like I do a body lotion so can’t live without it now. Also tried the face cream which replaces my normal moisturiser so that I can always look more human! I’m quite fair but this colour looks so natural so always have the darker now

  11. Nicki

    Love how easy & quick this is to apply. Always been a bit nervous with fake tan but this is perfect as it’s gradual. A must have product!

  12. Alicia

    This is a fantastic gradual tan, I have super fair skin and it leaves a lovely glow without looking fake at all. The smell is lovely too. My only complaint is 200ml is not enough. I’d like to see this in a 500ml++ so it lasts longer.

What colour will I go?
This hydrating lotion will leave you with a deeper sunkissed glow from day 1 that you can build daily by reapplying until you achieve your desired depth of colour

How can you see where you apply?
Our Gradual Tan Body Lotions can be applied just like, and in place of, your regular moisturiser. Simply apply in upward circular motions and the light sheen will help guide you.

How long will my tan last?
Depending on your skincare routine your tan will last up to 7 days and fade even. To get upto 3 more days of your tan, ensure to exfoliate every 2-3 days (this will also ensure an even fade) and use our Prep and Maintain Moisturiser daily to give your skin the hydration it needs.

When do I shower the tan off?
Our Gradual Tan Body Lotions are comfortable to wear all day and do not need rinsing off, however we would recomend not to get wet for 4-8 hours after application.

Made with recycled plastic and 100% recyclable.

Other products you'll Love...